Alright, live betting on football is my thing, and one trick I swear by is focusing on momentum shifts. Watch for key moments like a team dominating possession or a star player getting subbed off. I usually wait for odds to settle after big events, like a goal or red card, then jump in when the market overreacts. Also, track stats like shots on target or corners in real-time—sites like SofaScore are gold for this. Keeps you sharp and ahead of the curve.